Description

Marketing Management

The book Marketing Management is written in a  simple conventional and it is aimed at meeting the requirements of students. The language of the book has been maintained simply to suit the requirements of students of Gujarat. It has emerged as an interesting and challenging area for the academic world.

Components

The syllabus of the subject, “Marketing Management”, contains a number of topics which are theoretical. Topic included in this book are:

1. Product Management
2. Pricing Decisions
3. Distribution Decisions
4. Marketing Communications

Objectives

We have tried to discuss the said topics in a simple language. Review exercises at the end of each chapter and multiple-choice questions along with answers.We hope this would help the students in their preparations for examinations. Suggestions and feedback from the teaching fraternity and the students are earnestly solicited and will be highly appreciated to improve further the quality of this book.