Description

Commercial Communication

With the fast changing dynamics of the world, it is becoming imperative for the students today to grasp the varied factors of the communication scenario. be it communication in the general sense r in the professional sense. Hence it is important for students to learn the contours of commercial communication.

Components

In the present book, varied cycles of communication have been discussed and also the factors pertaining to successful and effective correspondence. And commercial communication course is designed to give learners a comprehensive view of communication as it operates within an organisational view.

Objectives

We have tried to discuss the said topics in a simple language. Review exercises at the end of each chapter and multiple-choice questions along with answers have been given. We hope this would help the students in their preparations for examinations.

Suggestions and feedback from the teaching fraternity and the students are earnestly solicited and will be highly appreciated to improve further the quality of this book.