Description

Advanced Marketing Management

In the book advanced marketing management, it emphasises on marketing as a live and dynamic subject.It is a core area of business as it is one of the most significant determinants of the firm’s success. Most companies want their executives to acquire, hold and sharpen their marketing skills to pursue their goals continuously.

Now they focus on marketing research, outsourcing, customer relationship management, customer orientation, rural marketing and other aspects to be successful in the marketplace.

Components

The course is designed in such a way as to provide the students with an understanding of the different contemporary and relevant topics in the subject of marketing management.

Which includes:

• Business/Industrial Marketing
• Advertising Management
• Rural Marketing
• Customer Relationship Management

Objectives

We have tried to discuss the said topics in a simple language. Review exercises at the end of each chapter and multiple-choice questions along with answers.We hope this would help the students in their preparations for examinations.

Suggestions and feedback from the teaching fraternity and the students are earnestly solicited and will be highly appreciated to improve further the quality of this book.