Description

Business Environment

It is a matter of profound pleasure for us to place this book “Business environment” before students of the Third Year BBA and the concerned members of Gujarat University.This book has been prepared according to the new syllabus of the university from the academic year 2015-16.

Components

In pursuance of this, we have made a modest attempt to prepare this book and place it before the students and the faculty. We have dealt with various topics included in the syllabus of Business Environment like:

• Introduction to Business Environment
• Economic Environment
• Global Environment
• Social Environment
• Technological and Natural Environment

Objective

We have tried to discuss the said topics in a simple language. Review exercises at the end of each chapter and multiple-choice questions along with answers have been given. We hope this would help the students in their preparations for examinations.

Suggestions and feedback from the teaching fraternity and the students are earnestly solicited and will be highly appreciated to improve further the quality of this book.