Description

Fundamentals of Marketing Management

The objective of the book is to provide basic knowledge of functional areas of Marketing Management and Marketing Research.

Components

This book is divided into four units which are

• Marketing introduction and Market demand
• Branding, Pricing and Advertisement
• Consumer Behaviour and Market Segmentation
• Marketing Research

Objective

We have tried to discuss the said topics in a simple language. Review exercises at the end of each chapter and multiple-choice questions along with answers.We hope this would help the students in their preparations for examinations.

Suggestions and feedback from the teaching fraternity and the students are earnestly solicited and will be highly appreciated to improve further the quality of this book.