Description

Principles Of Management – 2

We are pleased to present the book of Principles of Management – 2 which is a subject designed to provide a basic understanding of working of business organisations through the process of management. The language has been kept simple and yet the jargons important under the topics of Principles of Management have been used at proper places.

Components:

The syllabus covers four units crucial to fully understand the subject of Principles of Management.

1. Human Resource Management
2. Direction & Motivation
3. Communication
4. Corporate Social Responsibility

Objectives

The objective of the introduction of such an important subject at BBA level is to extend the frontiers of the understanding of the participants is to develop a feeling about an environment under which the organisation operates.

We have tried to discuss the said topics in a simple language. Review exercises at the end of each chapter. We hope this would help the students in their preparations for examinations.

Suggestions and feedback from the teaching fraternity and the students are earnestly solicited and will be highly appreciated to improve further the quality of this book.